The Ultimate Car Show

July 12, 2025

Purchase tickets here 

  • tickets include access to The Ultimate Car Show and the Reynolds Museum

Sponsors are:

Hagerty, providers of insurance for people who love cars and car culture.

The Works Car & Truck Wash, a user-friendly car wash experience.

For Visitors:

Check out our video of the event (from 2024):

  • Schedule of Activities
  • Stroll the grounds to see a stunning line-up of cars, from the ordinary to the extraordinary, and exchange stories with their owners along the way.
  • Watch starting demonstrations of Museum vehicles from the early 1900s.
  • Bring a donation for the Wetaskiwin Food Bank. (this donation is in addition to your regular admission) 
  • Enjoy music from our onsite DJ
  • Check out the Vendor Village, Food Trucks, and Museum Restaurant 
  • Display ends at 4:00 pm.

We recommend you:

  • Arrive early.
  • Purchase your admission tickets in advance. Admission includes the car show, access to the main Museum building and the Aviation hangar.
  • Be prepared, the display is very large with more than 600 vehicles in a grass field, and there will be no shuttle service.

*Note: AMA discounts are not valid for special events.

To Show Your Car:

Registration is now closed.

Registered Vehicle Information:

  • Arrive early to avoid the lineup - the main gate will open at 7:30 am
  • After parking your vehicle, please check in at the Registration Tent to receive:
    • your registration package
    • your souvenir dash plaque
    • wristband for free admission to the Museum for you and your passengers 
    • optional pre-purchased breakfast tickets (see information below)
  • Trailers can park on the test track at the back of the museum
  • Please bring your donation for the Wetaskiwin Food Bank to the Registration Tent.
  • Registrants are invited to participate in the NAPA 300 Parade at the Edmonton International Raceway (EIR) Saturday evening before the race starts. If you are interested please complete their registration form. Deadline to register for the parade at EIR is July 5.

Registered Participant Pancake Breakfast:

  • 7:30 am to 10 am
  • Scrambled eggs, pancakes, sausage, croissant and jam, orange juice, coffee and tea
  • $15 plus GST
  • In the Museum Restaurant
  • Tickets on sale June 23 to July 4, no tickets available at the door
  • Please pick up your pre-paid tickets at the Registration Tent, the morning of the event

Missed the deadline?

You can still show your vehicle

  • Arrive through the main gates between 7:30 am and 9:30 am
  • Follow the signs for registered vehicles
  • Park in the display area and check-in at the Registration Tent:
    • Pay your admission (cash only at the tent) or Purchase your admission tickets in advance
    • Complete a late registration information form
    • You will not receive a registration package (laminated vehicle information sheet, dash plaque or free admission)
  • Please bring a donation for the Wetaskiwin Food Bank
  • You are required to stay parked on site until 4 pm
Contact
Melissa Daoust
Head, Visitor Services
  780-312-2065


10 a.m. - 4 p.m.

See event description for registration